Wedding Branding Design | Fresno | Marie Antoinette Invitation

posted in Wedding Branding Design

Wedding Branding Design | Fresno | Marie Antoinette Invitation

Wedding invitation suite design in Fresno, Ca

Two month ago, I designed a wedding invitation suite for a modern Marie Antoinette styled wedding shoot at Erna’s Elderberry House in Oakhurst, Ca. This wedding invitation suite includes a wedding invitation, information, rsvp, save the date, thank you, menu and a couple eat cake signs to place throughout the sweets bar. I had designed many concepts for this wedding theme that I was just not liking because I felt like it wasn’t conveying what I needed it to portray. I am very passionate about what I do when it comes to branding design. This design was my 7th and final design for this theme. I knew I liked it once I did the invitation. It took me two weeks of concept design to finally get this design and evolve it to a wedding branding suite.

The colors for the theme were gold and pastels. I chose to use pink since it is very feminine and kept the gold for royalty. If you type in Marie Antoinette on google images, the pink pastels really pop on the page, compared to the rest of the colors, especially the pink colors on her cheeks. I chose to go with a serif font so it could portray the era when Marie Antoinette lived. I used a mixture of Bodoni and Caslon for the serif fonts which happened to be first created in the 1700’s. Marie Antoinette was born an Archduchess of Austria, was Dauphine of France from 1770 to 1774 and Queen of France and Navarre from 1774 to 1792 so the typefaces were perfect for the wedding invitation suite. The little filigree was added to represent Rococo, also referred to as the “Late Baroque,” 18th-century artistic movement. The little scroll illustration was added for the appearance of an announcement. That is how they relayed messages back then. A script typeface was used for their names to continue with the scroll feel, as well as to differentiate it from the rest of the words on the design. You can’t tell from the picture, but the background is old parchment colored paper.

There is a long process when it comes to branding design. The hardest part is to portray the research that has been done into a design. No, I don’t just put something together real fast for a client. I go back and forth in my head and concepts to insure that I am creating something perfect for myself as well as for my clients. This is why I never present something I am not in love with, so when I tell a client they are getting a custom invitation, I really mean that. I am not a decorator, I am a graphic designer.

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